Creative, professional and intelligent copywriting that drives action for your business
Delivering results for your business
With years of experience in a full-time marketing role, I have now focused my attention on my
passion – content writing.
I draw on my digital marketing experience and my knowledge gained via a first-class honours degree
in Psychology, to ensure that the copy I produce for you is not only of the highest level of quality, but
also engages with your audience to increase your sales.
Services include the following for both B2B and B2C markets:
- Website Copy
- Email Marketing Campaigns
- Company Brochures and Marketing Materials
- Social Media Posts and Engagement
- SEO Copy
- Business Plans
Hi, I’m Lorna and I would love to write content for your projects.
I am convinced that my dedication for creating engaging, informative copy will help your business achieve its targets.
I am an accomplished copywriter. Having worked full-time in the digital marketing industry for several years, I am now focusing my time and attention on copywriting. It is my passion. And I really believe that it is that commitment that drives me to produce copy of the highest quality. I love to learn and take the time to thoroughly research a project, understanding the brand and target market to create content that perfectly reflects your company’s ethos, captures your audience and maximises your sales.
My academic background is in Psychology, where I achieved a first-class honours degree, followed by a Masters in Education. Combining my education with a career, mainly in the business sector and including several years in a marketing manager’s role, has allowed me to develop the skills and knowledge to achieve at a high level as a freelance copywriter.
I have worked with many businesses, both on standalone projects and over a longer-term basis. My areas of speciality include sports, health and fitness, food and drink (restaurants and bars, as well as home cooking), interiors, travel, language and marketing. However, the new always inspires me, so please feel free to contact me to discuss your business and its requirements.
Receipt of project brief from client
Quote and delivery times agreed
Research completed on client’s brand, its target market and the required tone of the content
First draft of content sent to client
Upon client’s feedback, amendments and updates made until client’s satisfaction and file is finalised
We reached out to Lorna to help us create some copy for a travel brochure we were putting together. After our first call, Lorna had grasped the brief and understood what we were trying to achieve. She thoroughly researched and produced copy for us that needed little if any editing at all. She worked tirelessly to ensure deadlines were met but also to ensure that she was on the right track throughout the entire process. We will definitely be working with her again in the future. Thanks Lorna!
We began working with Lorna at the end of 2019, initially to help us with the content of marketing emails. To date, we have sent out weekly emails which have generated in excess of £7,000 sales and created 39 new customers. Lorna has taken a lot of time to learn our business and industry, this is reflected in the marketing emails, which are reaching our target audience. Lorna has also reviewed our LinkedIn profiles, new business emails and handbooks to ensure that our marketing message is consistent – she also creates our LinkedIn schedules weekly. (February, 2020)
WOW. Brilliant. Now you make me feel guilty for not coming to you much earlier. That is PRECISELY the kind of writing I am looking for. Great stuff.
Working with Lorna on a number of content-led projects, we’re very impressed with how she can tailor her tone of voice and writing style to engage our target audiences effectively across our different travel brands. Her attention to detail, use of colloquialisms and research behind her work shines through every time. I would happily recommend her if you’re in need of fresh, market-orientated content and look forward to continue working with her in the future.